Templates
Business SWOT Map
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1. STRENGTHS
1.1. People
1.1.1. skills
1.1.2. training
1.1.3. attitude
1.2. Organisations
1.2.1. structure
1.2.2. relationships
1.3. System/Communication
1.3.1. formal/informal
1.3.2. manual/electronic
1.4. Products
1.4.1. quality
1.4.2. life
1.4.3. cost
1.4.4. value
1.5. Production
1.5.1. nature
1.5.2. capacity
1.5.3. quality
1.6. Finance
1.6.1. balance sheet
1.6.2. profit and loss
1.6.3. cash flow
1.7. Credentials
1.7.1. reputation
1.7.2. track record
1.7.3. customer perception
1.8. Knowledge
1.8.1. technical
1.8.2. market
1.8.3. competition
2. WEAKNESSES
2.1. People
2.1.1. skills
2.1.2. training
2.1.3. attitude
2.2. Organisations
2.2.1. structure
2.2.2. relationships
2.3. System/Communication
2.3.1. formal/informal
2.3.2. manual/electronic
2.4. Products
2.4.1. quality
2.4.2. life
2.4.3. cost
2.4.4. value
2.5. Production
2.5.1. nature
2.5.2. capacity
2.5.3. quality
2.6. Finance
2.6.1. balance sheet
2.6.2. profit and loss
2.6.3. cash flow
2.7. Credentials
2.7.1. reputation
2.7.2. track record
2.7.3. customer perception
2.8. Knowledge
2.8.1. technical
2.8.2. market
2.8.3. competition
3. OPPORTUNITIES
3.1. Market
3.1.1. growing/declining
3.1.2. movement
3.1.3. fashion
3.2. Competition
3.2.1. growing/declining
3.2.2. new entrants
3.2.3. demises
3.3. Technology
3.3.1. product development
3.3.2. substitution
3.3.3. product technology
3.4. Economy
3.4.1. export/import
3.4.2. currency trends
3.5. Society
3.5.1. sales practice
3.5.2. employment practice
3.5.3. trade union practice
3.6. Legislation
3.6.1. consumer protection
3.6.2. product liability
3.7. Ecology
3.7.1. energy
3.7.2. raw materials
3.7.3. recycling
3.7.4. environmental protection
3.7.5. pollution control
4. THREATS
4.1. Market
4.1.1. growing/declining
4.1.2. movement
4.1.3. fashion
4.2. Competition
4.2.1. growing/declining
4.2.2. new entrants
4.2.3. demises
4.3. Technology
4.3.1. product development
4.3.2. substitution
4.3.3. product technology
4.4. Economy
4.4.1. export/import
4.4.2. currency trends
4.5. Society
4.5.1. sales practice
4.5.2. employment practice
4.5.3. trade union practice
4.6. Legislation
4.6.1. consumer protection
4.6.2. product liability
4.7. Ecology
4.7.1. energy
4.7.2. raw materials
4.7.3. recycling
4.7.4. environmental protection
4.7.5. pollution control
